Introduction
Chapter 1 How to Apply for the Ideal Job
1. First Steps
2. Reading Job Advertisements
3. Analysing a Specific Job Advertisement
4. What to Mention in Your Letter or Email
5. Attracting an Employers Interest
6. Hints and Tips
7. Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 2 The R6sume and the Interview
1. The Resume or Curriculum Vitae
2. The Essentials
3. Model resume single-page version)
4. Interview Essentials
5. What Do You Do Now
6. The Big Day
7. What Do I Wear
8. What Questions Will They Ask
9. Be Positive
10. You Do the Talking
II. Dealing with Negatives at the Interview
12. Strength from Weakness
13. Hints and Tips
Notes for Your Guidance
Summary
Chapter 3 Spoken Business Communication
1. Preparing for the Talk
2. Preparing the Content
3. Practice and Presentation Techniques
4. Hints and Tips
5. Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 4 Communicating with Colleagues and Customers
1. Unspoken Messages
2. Friendly Communications
3. Communicating Sensitively
4. Problem Communications
5. Hints and Tips
6. Hearing and Understanding--Achieving Both
7. Action
8. Checking
9, Communicating with Bosses
10. A Fact
Notes for Your Guidance
Summary
Chapter 5 Written Communications
1. Composing Your Message
2. Written Forms of Communication
3. Lets Practise,
4. Hints and Tips
Notes for Your Guidance
Summary
Chapter 6 Business Meetings
1. Why People Hold Meetings
2. Meeting Styles
3. Writing the Records of Business Meetings
4. The Disadvantages of a Verbatim Record
5. The Advantages of a Written Summary
6. Influence and Power
7. Evaluate
8. After Considerable Discussion
9. Who Are the Readers of the Minutes
10. Meeting Minutes
11. More Minutes
12. Why Certain Things Are Important
13. Hints and Tips
14. What's to Be Discussed
Notes for Your Guidance
Summary
Chapter 7 Cross-cultural Business Communications
1. Is It Possible to Put Culture into Categories
2. Stereotypes and Assumptions
3. The English Language
4. Hints and Tips
5. Phenomena Which Influence Cultures,
6. Direct or Rude
7. Deference and Interruption
8. Politeness,
9. European Uriion of Differences
10. Diversity and Communication Opportunities
11. Do Some Research
12. Hints and Tips
Notes for Your Guidance
Summary
Chapter 8 Crisis Communications
1. What Is a-Crisis
2. Why, Is Communication Essential In a Crisis
3. Hints ahd Tips
4. What Can We Do in Advance
5. The Golden Rules
6. A Crisis in Practice
Notes for Your Guidance.
Summary
Chapter 9 Media Communications
1. Information Out
2. Press Releases
3. Press Conferences
4. Press Events
5. Say It with Pictures
6. Don't Make It Difficult
7. Th'e Big Interview
8. Questions and Answers
9. Bad Press
10. Inward Communication
11. Who Can Speak for You
12. Hints and Tips
Notes for Your Guidance
Summary
Chapter 10 Business Communications Every Day
Ten Exercises
Notes for Your Guidance
Summary
Appendices
Appendix One Cocktail Party
Appendix Two The Card Game
Appendix Three Mr, Mrs, Ms, Dr or John
Appendix Four Getting to Know You
Appendix Five Dealing with Dinner
Appendix Six Sneaky Phrases
Appendix Seven Karaoke
Appendix Eight It's All a Matter of Face
Appendix Nine Be a Chinese Culture Vulture