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內(nèi)容簡介

　　本書是國家社科基金青年項目——戰(zhàn)略視野下中國國家形象的塑造研究（12cxw037）的研究成果。國家形象既是國家利益的一部分，又是追求和維護國家利益的工具。如何塑造良好的國家形象，增強靠前社會對中國崛起的認同，對正在崛起的中國具有重大的理論和現(xiàn)實意義。本書搭建了國家形象戰(zhàn)略框架，以此為依據(jù)分析、總結(jié)了大國國家形象塑造的歷程和經(jīng)驗，很終落腳于對中國國家形象塑造戰(zhàn)略的思索和設(shè)計。本書論述嚴謹，結(jié)構(gòu)合理，對未來中國國家形象的戰(zhàn)略設(shè)計具有一定的參考價值。

作者簡介

　　陳世陽，男，政治學(xué)博士，副教授，現(xiàn)為北京體育大學(xué)馬克思主義學(xué)院副院長，兼任北京市哲學(xué)社會科學(xué)中國化馬克思主義發(fā)展研究基地特約研究員。先后被評為首批北京高校思想政治理論課特級教師、北京市德育工作先進工作者，全國高校思想政治理論課教學(xué)骨干等稱號。獨著、參編著作7部，累計字數(shù)45萬字，主持國家社科基金項目、國家體育總局重大項目等各類課題12項，參與國家社科基金、教育部社科基金、民政部課題、國家體育總局項目等15項。

圖書目錄

前言 ···················································································001
部分國家形象戰(zhàn)略理論
章國家形象戰(zhàn)略的界定 ·····················································027
第二章國家形象戰(zhàn)略環(huán)境和資源 ···············································039
第三章國家形象戰(zhàn)略目標(biāo)和定位 ···············································056
第四章國家形象戰(zhàn)略的實施：塑造 ············································071
第五章國家形象戰(zhàn)略的實施：管理 ············································097
第二部分大國國家形象塑造的歷史經(jīng)驗
第六章二戰(zhàn)后美國國家形象的塑造 ············································121
第七章二戰(zhàn)后德國國家形象塑造的歷程與經(jīng)驗 ·····························134
第八章冷戰(zhàn)后俄羅斯國家形象塑造的歷程與經(jīng)驗 ··························145
第九章當(dāng)代中國國家形象塑造的歷程與經(jīng)驗 ································159
第三部分中國國家形象塑造的戰(zhàn)略設(shè)想
第十章中國國家形象現(xiàn)狀 ························································179
第十一章中國國家形象塑造的國際環(huán)境 ······································204
第十二章中國國家形象塑造的戰(zhàn)略資源 ······································217
第十三章中國國家形象塑造的戰(zhàn)略目標(biāo)與定位 ·····························237
第十四章中國國家形象戰(zhàn)略實施的路徑 ······································252
結(jié) 語 ···················································································269
圖表附錄 ················································································274
參考文獻 ················································································276
后記 ···················································································300