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內(nèi)容簡介

　　本書是由浙大城市學(xué)院國際文化旅游學(xué)院主力研究員、中國旅游研究院（文化和旅游部數(shù)據(jù)中心）工商管理博士后侯平平撰寫。基于價(jià)值鏈理論、產(chǎn)業(yè)鏈理論和產(chǎn)業(yè)融合理論探究航旅融合的動(dòng)因、路徑、模式，并為今后的航旅融合發(fā)展提出了實(shí)踐對(duì)策。本書不僅為航旅融合的理論體系構(gòu)建了相對(duì)完整的框架，同時(shí)也提出了更加可行更有實(shí)操性的實(shí)踐建議，豐富了航旅融合的相關(guān)研究，為今后航旅融合的發(fā)展提供了有力的理論基礎(chǔ)及實(shí)踐參考。

作者簡介

　　侯平平，安徽阜陽人，浙大城市學(xué)院國際文化旅游學(xué)院教師，助理研究員，管理學(xué)博士。畢業(yè)于南開大學(xué)旅游與服務(wù)學(xué)院，中國旅游研究院（文化和旅游部數(shù)據(jù)中心）博士后。主要研究領(lǐng)域?yàn)槁糜纹髽I(yè)管理、旅游者行為。在國內(nèi)外專業(yè)期刊發(fā)表論文20余篇，主持省部級(jí)和校級(jí)課題3項(xiàng)，參與國家社會(huì)科學(xué)基金項(xiàng)目、文化和旅游部項(xiàng)目、世界旅游聯(lián)盟項(xiàng)目、地方旅游部門及文旅企業(yè)委托項(xiàng)目等20余項(xiàng)。

圖書目錄

第1 章　緒　論 ·······································································1
1.1 研究背景與問題提出 ·······················································1
1.2 研究目的、意義與創(chuàng)新 ·················································· 13
1.3 研究方法 ···································································· 18
1.4 研究內(nèi)容與思路 ··························································· 21
1.5 本章小結(jié) ···································································· 25
第2 章　理論基礎(chǔ)與文獻(xiàn)綜述 ··················································· 26
2.1 概念界定 ···································································· 26
2.2 理論基礎(chǔ) ···································································· 31
2.3 產(chǎn)業(yè)融合的相關(guān)研究 ····················································· 34
2.4 航空和旅游產(chǎn)業(yè)的相關(guān)研究 ············································ 39
2.5 文獻(xiàn)述評(píng) ···································································· 49
2.6 本章小結(jié) ···································································· 52
第3 章　航空和旅游產(chǎn)業(yè)融合動(dòng)因研究 ······································· 54
3.1 航空和旅游產(chǎn)業(yè)融合基礎(chǔ) ··············································· 54
3.2 航空和旅游產(chǎn)業(yè)的關(guān)系 ·················································· 58
3.3 航空和旅游產(chǎn)業(yè)融合動(dòng)因 ··············································· 67
3.4 本章小結(jié) ···································································· 74
第4 章　航空和旅游產(chǎn)業(yè)融合路徑與模式研究 ······························ 76
4.1 價(jià)值鏈解構(gòu)與重構(gòu) ························································ 76
4.2 航空產(chǎn)業(yè)和旅游產(chǎn)業(yè)融合路徑 ········································· 78
4.3 航空產(chǎn)業(yè)和旅游產(chǎn)業(yè)融合模式 ········································· 85
4.4 航空和旅游產(chǎn)業(yè)融合效應(yīng) ··············································· 93
4.5 本章小結(jié) ···································································· 97
第5 章　航空和旅游產(chǎn)業(yè)融合國際案例研究 ································· 98
5.1 途易集團(tuán) ···································································· 98
5.2 泰國國際航空公司 ·······················································103
5.3 案例分析總結(jié) ·····························································106
5.4 本章小結(jié) ···································································107
第6 章　航空和旅游產(chǎn)業(yè)融合國內(nèi)案例研究 ································108
6.1 春秋集團(tuán)航空和旅游產(chǎn)業(yè)融合 ········································109
6.2 上航旅游集團(tuán)航空和旅游產(chǎn)業(yè)融合 ··································132
6.3 同程集團(tuán)航旅融合模式 ·················································136
6.4 案例分析總結(jié) ·····························································139
6.5 本章小結(jié) ···································································140
第7 章　研究總結(jié)與展望 ························································142
7.1 研究結(jié)論與討論 ··························································142
7.2 研究貢獻(xiàn)與啟示 ··························································147
7.3 研究局限與展望 ··························································154
參考文獻(xiàn)··············································································156